IBM Marketing Cloud was developed to allow for marketing automation solutions.
Email marketing is by far the biggest benefit of utilizing IBM Marketing Cloud as it allows marketers the ability to quickly send out email campaigns. IBM Marketing Cloud is also useful for social media marketing and lead management.
Software Specs
Type
Cloud-based software
Base Price
Contact for pricing
License Model
Annual license
Additional Price Details
Contact for pricing
Features (basic)
- A/B testing
- Analytics/ROI tracking
- Customizable CTAs
- Dynamic content
- IBM analytics
- IBM digital marketing
- IBM lead management
- Journey design
- Lead scoring
- Sales intelligence
Who is This Software For?
IBM Cloud Marketing was designed with any size business in mind. Furthermore, IBM Cloud Marketing is also perfect for those who work with social media.
Vendor Details
- NameIBM
- Websitewww.ibm.com
- CountryEndicott, NY, USA
- FoundedJune 16, 1911
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