Marketo is an excellent choice for an automation tool because it’s both easy for users to operate and it is intuitive. Users comment that even though the tool isn’t pretty, the controls are well-labeled, which makes it simple to learn. Additionally, the setup for the tool is quick and simple compared to its competitors. For those using Salesforce, Marketo integrates perfectly; however, be aware that the process can take some time.
Software Specs
Type
System software
Base Price
Starting at $895
License Model
Consumption
Additional Price Details
Spark ($895/month)
Standard ($1,795/month)
Select ($3,195/month)
Features (basic)
- 10,000 records
- Email marketing
- Customer engagement engine
- Communication limits
- Lead management/nurture/score
- Event marketing and webinars
- Marketing calendar
- SEO
- Social boost
- CRM integration
- 5 sales insight users
- 5 marketing calendar users
Who is This Software For?
Marketo is perfect for a medium-sized company that needs a powerful automation tool capable of handling an organization with more than 100 users. Better yet, at under $1,000 a month, Marketo is about half as expensive as some of its competitors.
Vendor Details
- NameMarketo
- Websitewww.marketo.com
- CountrySan Mateo, CA, USA
- Founded2006
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